From Jedi to Dude-ism

Jedi grew into a (tongue-in-cheek) religion following the vast popularity of the Star Wars movies. Now Volkswagen are trying to do the same with the cult classic Coen Brothers movie The Big Lebowski. Based on the zen-like attitude of the film’s main character, ‘The Dude’, the car company promotes¬†the new¬†religion of Dude-ism.

I guess it goes to show the power of movies as modern day mythmakers!