Megan Fox is the new face and body for Emporio Armani Women’s Underwear. She takes over from Victoria Beckham who is probably too old, too scrawny, or both.
We’ve looked at a number of ad campaigns here at The Notes.
In the modern cultural environment, where advertising images and viral campaigns are ubiquitous Continue reading
Last year there were a number of occasions when the Australian sense of “humour” raised hackles in the USA and led to a large amount of international media comment on endemic Australian racism. We blogged about a couple of those awkward humour moments in 2009, here at Continue reading
Is this one of the weirdest promotional tie-ins ever?
To celebrate the release of Microsoft’s Windows 7, Burger King in Japan is serving up a Continue reading
Filed under: Advertising, Culture, Media, Film & Television, Nature, Science and Technology | Tagged: Advertising, Apple, Burger King, Computers, Mac, Mac versus PC, Microsoft, PC, Windows 7 | Leave a comment »
This particular commercial won two Golden Lions at Cannes. At its most basic, the dominant message that the advertisement wants to convey to us is this: the images we see on billboards, on television, and magazines are fake, constructed, an idealised form of Continue reading
Volkswagen has been going to to some strange places with its advertising of late. Not long ago we posted the Dudeism ad which connected Volkswagen and philosophy. Now, out of Sweden, there is a new “campaign” located at the Rolighetsteorin website, which translates as “Theory of Fun”.
The idea behind the campaign is a series of “projects” (seen in the clips below) designed to transform the public environment in some manner that will change people’s behaviour in a socially beneficial way.
In the first of these clips out of Sweden, a subway staircase is changed into a giant piano keyboard, complete with piano tones when it is walked upon. Supposedly, this resulted in 66% more people using the stairs — a healthy alternative to the laziness of the escalator right next to it.
The second of these “projects” added sound effects to public rubbish bins to encourage their correct usage. These resulted in 70% more litter being placed in the bins. Let’s see where all this ends up….
As with most modern advertising, note that none of these ads show the product — the car.
A while ago, in the post Thank you Mad Men…, we took a look at the pioneering work done by those heroes of popular culture, advertising executives, without whom we would all be perched high on huge wads of money, unable to decide what to buy.
Convinced they were the creative forces that define and shape culture, they scrutinised society and then told us about ourselves. Not ones to miss a trick, they also decided men and women appeared to like different things… but how to sell to the different sexes?
Let’s have a look at the first of those problems… Continue reading