Sex Sells

It’s the oldest cliche in the ad business right? Whether it is true or not is neither here nor there.

How did these sensual neural impulses evolve that arouse consumers, then inspire them to drive to a store and buy crap they don’t need instead of lathering themselves with baby oil and leaping into a hot tub filled with like-minded individuals? Perhaps it’s simply a case of “If I can’t have sex with someone I may as well do the next best thing… go to the mall.”

It seems ridiculous, right? But, as is the way with many cliches, if everyone believes it is true, then believe something different at your peril.

Besides, with many ads the link between sex and the actual product is far less tenuous than others. This recent campaign for Moet & Chandon ran side by side with an in-store promotion offering manual relief from Scarlett Johansson with every six bottles purchased.

After opening, the bottle apologised for being so quick but still texted its mates to say "SCORE"

After opening, the bottle apologised for being so quick but still texted its mates to say "SCORE"

But with other products, it sometimes feels as though the advertising people sat scratching their heads for days until a small voice at the back of the boardroom said, “Er…how about using sex?”

Bingo! How could that fail? Photographers booked. Hot models are hired.

Most importantly the disbelieving client is reassured, “Don’t worry. Sex sells. Always has, always will”.

And so this saucy image is plastered up on billboards all around town.

To sell toilet paper.

She'll soon wipe that dopey expression off his face

She'll soon wipe that dopey expression off his face

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2 Responses

  1. Looks like he’s shoved the cardboard tube from the middle of the loo roll into his jocks.

  2. That loo paper company makes black toilet paper. That’s a little strange isn’t it?

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