From Jedi to Dude-ism

Jedi grew into a (tongue-in-cheek) religion following the vast popularity of the Star Wars movies. Now Volkswagen are trying to do the same with the cult classic Coen Brothers movie The Big Lebowski. Based on the zen-like attitude of the film’s main character, ‘The Dude’, the car company promotes the new religion of Dude-ism.

I guess it goes to show the power of movies as modern day mythmakers!

4 Responses

  1. […] has been going to to some strange places with its advertising of late. Not long ago we posted the Dudeism ad which connected Volkswagen and philosophy. Now, out of Sweden, there is a new […]

  2. Actually it’s a real religion that VW chose to feature as part of a series of commercials about people who are obsessed and inspired by particular religions. It was created in 2005 and has over 60,000 ordained Dudeist Priests all over the world.

  3. […] Further reading at Notes: Volkswagen’s “Theory of Fun” and From Jedi to Dude-ism […]

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